Top executives of Naver, Spotify discuss ways to expand partnership | Yonhap News Agency

## Summary
OK SEOUL, March 26 (Yonhap) -- The top executives of South Korea's tech giant Naver Corp. and Sweden's audio streaming company Spotify have discussed ways to expand their content partnership, the companies said Thursday. Naver Chief Executive Officer (CEO) Choi Soo-yeon met with Spotify co-CEOs Alex Norstrom and Gustav Soderstrom at the Swedish company's headquarters in Stockholm on Wednesday (local time) to review early progress and align on the long-term direction of their partnership in Korea, according to the companies. The two companies agreed to expand cooperation across search, marketing and content, among other areas, in the future. "This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea," Choi said. "By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content." This photo provided by Naver Corp. shows Naver Chief Executive Officer (CEO) Choi Soo-yeon (C) and Spotify co-CEOs Alex Norstrom (R) and Gustav Soderstrom posing for a photo during a meeting in Spotify's headquarters in Stockholm, Sweden, on March 25, 2026. (PHOTO NOT FOR SALE) (Yonhap) brk@yna.co.kr (END) Related Articles Naver launches new music streaming program in partnership with Spotify Keywords #Naver-Spotify #partnership Articles with issue keywords Most Liked Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director (3rd LD) About 40,000 fans gather for BTS comeback concert in downtown Seoul Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Saved Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees Downtown Seoul to enter security lockdown for massive crowd at BTS concert BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Viewed All Categories (LEAD) Lee hails homegrown KF-21 fighter jets as leap forward into world's top 4 defense powerhouse LIG Nex1, Palantir partner for air defense, unmanned system solutions development (LEAD) N. Korean actor Lee Seo-jin prev Top executives of Naver, Spotify discuss ways to expand partnership Next Top executives of Naver, Spotify discuss ways to expand partnership

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SEOUL, March 26 (Yonhap) -- The top executives of South Korea's tech giant Naver Corp. and Sweden's audio streaming company Spotify have discussed ways to expand their content partnership, the companies said Thursday.
Naver Chief Executive Officer (CEO) Choi Soo-yeon met with Spotify co-CEOs Alex Norstrom and Gustav Soderstrom at the Swedish company's headquarters in Stockholm on Wednesday (local time) to review early progress and align on the long-term direction of their partnership in Korea, according to the companies.
The meeting followed a strategic partnership signed in November, under which Naver's paid users gain access to Spotify's extensive content library.
As part of the collaboration, Naver users have been able to log in to Spotify using their Naver ID since last week through a single sign-on (SSO) system.
The two companies agreed to expand cooperation across search, marketing and content, among other areas, in the future.
"This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea," Choi said. "By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content."
This photo provided by Naver Corp. shows Naver Chief Executive Officer (CEO) Choi Soo-yeon (C) and Spotify co-CEOs Alex Norstrom (R) and Gustav Soderstrom posing for a photo during a meeting in Spotify's headquarters in Stockholm, Sweden, on March 25, 2026. (PHOTO NOT FOR SALE) (Yonhap)
brk@yna.co.kr
(END)
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Top executives of Naver, Spotify discuss ways to expand partnership

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## Expert Analysis

### Merits
- Naver Chief Executive Officer (CEO) Choi Soo-yeon met with Spotify co-CEOs Alex Norstrom and Gustav Soderstrom at the Swedish company's headquarters in Stockholm on Wednesday (local time) to review early progress and align on the long-term direction of their partnership in Korea, according to the companies.
- The two companies agreed to expand cooperation across search, marketing and content, among other areas, in the future. "This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea," Choi said. "By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content." This photo provided by Naver Corp. shows Naver Chief Executive Officer (CEO) Choi Soo-yeon (C) and Spotify co-CEOs Alex Norstrom (R) and Gustav Soderstrom posing for a photo during a meeting in Spotify's headquarters in Stockholm, Sweden, on March 25, 2026. (PHOTO NOT FOR SALE) (Yonhap) brk@yna.co.kr (END) Related Articles Naver launches new music streaming program in partnership with Spotify Keywords #Naver-Spotify #partnership Articles with issue keywords Most Liked Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director (3rd LD) About 40,000 fans gather for BTS comeback concert in downtown Seoul Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Saved Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees Downtown Seoul to enter security lockdown for massive crowd at BTS concert BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Viewed All Categories (LEAD) Lee hails homegrown KF-21 fighter jets as leap forward into world's top 4 defense powerhouse LIG Nex1, Palantir partner for air defense, unmanned system solutions development (LEAD) N.

### Areas for Consideration
- The two companies agreed to expand cooperation across search, marketing and content, among other areas, in the future. "This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea," Choi said. "By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content." This photo provided by Naver Corp. shows Naver Chief Executive Officer (CEO) Choi Soo-yeon (C) and Spotify co-CEOs Alex Norstrom (R) and Gustav Soderstrom posing for a photo during a meeting in Spotify's headquarters in Stockholm, Sweden, on March 25, 2026. (PHOTO NOT FOR SALE) (Yonhap) brk@yna.co.kr (END) Related Articles Naver launches new music streaming program in partnership with Spotify Keywords #Naver-Spotify #partnership Articles with issue keywords Most Liked Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director (3rd LD) About 40,000 fans gather for BTS comeback concert in downtown Seoul Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Saved Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees Downtown Seoul to enter security lockdown for massive crowd at BTS concert BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Viewed All Categories (LEAD) Lee hails homegrown KF-21 fighter jets as leap forward into world's top 4 defense powerhouse LIG Nex1, Palantir partner for air defense, unmanned system solutions development (LEAD) N.

### Implications
- The two companies agreed to expand cooperation across search, marketing and content, among other areas, in the future. "This meeting reinforced the strong foundation we are building with Spotify and the long-term potential of our partnership in Korea," Choi said. "By bringing together our respective platforms and capabilities, we are focused on deepening this collaboration for users in Korea to discover and experience music and audio content." This photo provided by Naver Corp. shows Naver Chief Executive Officer (CEO) Choi Soo-yeon (C) and Spotify co-CEOs Alex Norstrom (R) and Gustav Soderstrom posing for a photo during a meeting in Spotify's headquarters in Stockholm, Sweden, on March 25, 2026. (PHOTO NOT FOR SALE) (Yonhap) brk@yna.co.kr (END) Related Articles Naver launches new music streaming program in partnership with Spotify Keywords #Naver-Spotify #partnership Articles with issue keywords Most Liked Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director (3rd LD) About 40,000 fans gather for BTS comeback concert in downtown Seoul Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Saved Netflix, BTS to turn Seoul into world's 'biggest watch party' 'BTS: The Return' captures brotherhood under 'heavy crown': director Korean Pavilion at Venice Biennale seeks comfort through art, with Han Kang's sculpture of blackened trees Downtown Seoul to enter security lockdown for massive crowd at BTS concert BTS to stage concert in Seoul's Gwanghwamun to mark long-awaited return Most Viewed All Categories (LEAD) Lee hails homegrown KF-21 fighter jets as leap forward into world's top 4 defense powerhouse LIG Nex1, Palantir partner for air defense, unmanned system solutions development (LEAD) N.
- Korea's Kim welcomes Belarusian President Lukashenko in Pyongyang: KCNA (LEAD) S.

### Expert Commentary
This article covers naver, spotify, korea topics. Notable strengths include discussion of naver. Areas of concern are also raised. Readability: Flesch-Kincaid grade 0.0. Word count: 532.