Samsung leads global soundbar market for 12th straight year | Yonhap News Agency

## Summary
OK SEOUL, March 15 (Yonhap) -- Samsung Electronics Co. maintained its stronghold on the global soundbar market for the 12th straight year in 2025, data showed Sunday, on the back of its immersive audio technology. Citing data compiled by market tracker Future Source, Samsung Electronics said its soundbars accounted for 21.7 percent of the global market in 2025 in terms of revenue. The company said the milestone was made possible on the back of its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously. "Samsung's sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs," the company said in a release. "Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments." This image, provided by Samsung Electronics Co. on March 15, 2026, shows the company's audio products. (PHOTO NOT FOR SALE) (Yonhap) colin@yna.co.kr (END) Related Articles Samsung Electronics' Harman completes acquisition of Masimo's audio business Samsung launches Galaxy S26 series worldwide following record preorders Samsung Electronics completes acquisition of German ventilation firm FlaktGroup Keywords #Samsung #soundbar #audio Articles with issue keywords Most Liked (News Focus) USFK's relocation of military assets to Middle East raises concerns about Seoul's capability to deter N.K. threats 16th Gwangju Biennale: You must change your life BTS expands Gwanghwamun concert capacity to 22,000 with added standing zones BTS to launch 'Arirang' pop-ups to mark new album release Police vow zero tolerance for terror threats against BTS comeback concert Most Saved 16th Gwangju Biennale: You must change your life Lee says to swiftly introduce fuel price cap as Mideast crisis intensifies S. Korean PM meets Trump First lady attends exhibition on cultural products prev Samsung leads global soundbar market for 12th straight year Next Samsung leads global soundbar market for 12th straight year

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SEOUL, March 15 (Yonhap) -- Samsung Electronics Co. maintained its stronghold on the global soundbar market for the 12th straight year in 2025, data showed Sunday, on the back of its immersive audio technology.
Citing data compiled by market tracker Future Source, Samsung Electronics said its soundbars accounted for 21.7 percent of the global market in 2025 in terms of revenue.
The company said the milestone was made possible on the back of its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously.
"Samsung's sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs," the company said in a release.
"Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments."
This image, provided by Samsung Electronics Co. on March 15, 2026, shows the company's audio products. (PHOTO NOT FOR SALE) (Yonhap)
colin@yna.co.kr
(END)
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## Expert Analysis

### Merits
- The company said the milestone was made possible on the back of its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously. "Samsung's sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs," the company said in a release. "Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments." This image, provided by Samsung Electronics Co. on March 15, 2026, shows the company's audio products. (PHOTO NOT FOR SALE) (Yonhap) colin@yna.co.kr (END) Related Articles Samsung Electronics' Harman completes acquisition of Masimo's audio business Samsung launches Galaxy S26 series worldwide following record preorders Samsung Electronics completes acquisition of German ventilation firm FlaktGroup Keywords #Samsung #soundbar #audio Articles with issue keywords Most Liked (News Focus) USFK's relocation of military assets to Middle East raises concerns about Seoul's capability to deter N.K. threats 16th Gwangju Biennale: You must change your life BTS expands Gwanghwamun concert capacity to 22,000 with added standing zones BTS to launch 'Arirang' pop-ups to mark new album release Police vow zero tolerance for terror threats against BTS comeback concert Most Saved 16th Gwangju Biennale: You must change your life Lee says to swiftly introduce fuel price cap as Mideast crisis intensifies S.

### Areas for Consideration
- The company said the milestone was made possible on the back of its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously. "Samsung's sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs," the company said in a release. "Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments." This image, provided by Samsung Electronics Co. on March 15, 2026, shows the company's audio products. (PHOTO NOT FOR SALE) (Yonhap) colin@yna.co.kr (END) Related Articles Samsung Electronics' Harman completes acquisition of Masimo's audio business Samsung launches Galaxy S26 series worldwide following record preorders Samsung Electronics completes acquisition of German ventilation firm FlaktGroup Keywords #Samsung #soundbar #audio Articles with issue keywords Most Liked (News Focus) USFK's relocation of military assets to Middle East raises concerns about Seoul's capability to deter N.K. threats 16th Gwangju Biennale: You must change your life BTS expands Gwanghwamun concert capacity to 22,000 with added standing zones BTS to launch 'Arirang' pop-ups to mark new album release Police vow zero tolerance for terror threats against BTS comeback concert Most Saved 16th Gwangju Biennale: You must change your life Lee says to swiftly introduce fuel price cap as Mideast crisis intensifies S.

### Implications
- Citing data compiled by market tracker Future Source, Samsung Electronics said its soundbars accounted for 21.7 percent of the global market in 2025 in terms of revenue.
- The company said the milestone was made possible on the back of its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously. "Samsung's sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs," the company said in a release. "Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments." This image, provided by Samsung Electronics Co. on March 15, 2026, shows the company's audio products. (PHOTO NOT FOR SALE) (Yonhap) colin@yna.co.kr (END) Related Articles Samsung Electronics' Harman completes acquisition of Masimo's audio business Samsung launches Galaxy S26 series worldwide following record preorders Samsung Electronics completes acquisition of German ventilation firm FlaktGroup Keywords #Samsung #soundbar #audio Articles with issue keywords Most Liked (News Focus) USFK's relocation of military assets to Middle East raises concerns about Seoul's capability to deter N.K. threats 16th Gwangju Biennale: You must change your life BTS expands Gwanghwamun concert capacity to 22,000 with added standing zones BTS to launch 'Arirang' pop-ups to mark new album release Police vow zero tolerance for terror threats against BTS comeback concert Most Saved 16th Gwangju Biennale: You must change your life Lee says to swiftly introduce fuel price cap as Mideast crisis intensifies S.
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### Expert Commentary
This article covers korea, samsung, audio topics. Notable strengths include discussion of korea. Areas of concern are also raised. Readability: Flesch-Kincaid grade 0.0. Word count: 455.