Huixiang Luo, Longyu Gao, Yaqi Liu, Qianqian Chen, Pingchun Huang, Tianning Li

Knowledge-informed Bidding with Dual-process Control for Online Advertising

arXiv:2603.04920v1 Announce Type: new Abstract: Bid optimization in online advertising relies on black-box machine-learning models that learn bidding decisions from historical data. However, these approaches …