CaliCausalRank: Calibrated Multi-Objective Ad Ranking with Robust Counterfactual Utility Optimization
arXiv:2602.18786v1 Announce Type: new Abstract: Ad ranking systems must simultaneously optimize multiple objectives including click-through rate (CTR), conversion rate (CVR), revenue, and user experience metrics. …
Xikai Yang, Sebastian Sun, Yilin Li, Yue Xing, Ming Wang, Yang Wang
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