Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
arXiv:2602.15312v1 Announce Type: new Abstract: Accurately measuring consumer emotions and evaluations from unstructured text remains a core challenge for marketing research and practice. This study …
Stephan Ludwig, Peter J. Danaher, Xiaohao Yang, Yu-Ting Lin, Ehsan Abedin, Dhruv Grewal, Lan Du
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